1. Who We Are

Axe & Wedge Tree Works Ltd. ("we", "our", or "us") operates the website axeandwedge.co. We are a professional tree service company based in Simcoe County, Ontario, Canada. This policy explains how we collect, use, and protect your personal information.

2. Information We Collect

We collect information you provide directly to us, including:

Name, email address, and phone number when you request a quote or contact us
Service address and description of tree work requested
Communications you send to us

We also collect information automatically when you visit our website:

IP address, browser type, and device information
Pages visited, time spent, and referring URLs
Cookie identifiers (see Section 5)

3. How We Use Your Information

We use the information we collect to:

Respond to your quote requests and schedule consultations
Communicate with you about your tree service project
Send service reminders or follow-up information (you may opt out at any time)
Improve our website and marketing effectiveness
Comply with legal obligations

4. Sharing Your Information

We do not sell your personal information. We may share information with:

Service providers — such as our job management software (Jobber) used to manage quotes and scheduling
Advertising platforms — hashed (anonymized) contact information may be shared with Meta (Facebook/Instagram) and Google for ad targeting purposes. This data cannot be used to identify you directly on those platforms.
Legal requirements — when required by law or to protect our rights

5. Cookies & Tracking

Our website uses cookies and similar tracking technologies, including:

Google Analytics & Google Ads — to measure website traffic and ad performance
Meta Pixel — to measure the effectiveness of our Facebook and Instagram ads

You can opt out of interest-based advertising at aboutads.info or manage your preferences in your browser settings.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations — typically no longer than 7 years for customer records. You may request deletion of your data at any time (see Section 8).

7. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. All form submissions are transmitted over HTTPS.

8. Your Rights

Under applicable Canadian privacy law (PIPEDA), you have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information
Withdraw consent to marketing communications

To exercise these rights, contact us at hello@axeandwedge.co.

9. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page reflects when changes were last made. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this privacy policy, contact us:

Axe & Wedge Tree Works Ltd.
200 Concession Rd 8 E, Tiny, ON L0L 2J0
hello@axeandwedge.co
705-540-0760

Privacy Policy