What Does Google Verified Mean?
The Google Verified badge isn't handed out freely. It means Google has checked our background, confirmed our insurance, and verified our licences — and keeps checking them.
View Our Google ProfileThe Vetting Process
What Google Actually Checks
Background Checks
All business owners and key staff members pass Google's background screening before the badge is issued. Google re-screens annually to ensure ongoing compliance.
Insurance Verification
Google verifies that the business carries active general liability insurance. Axe & Wedge carries $5M+ in coverage — proof is available on request before any work begins.
License Verification
Google confirms that the business holds the required licences to operate in Ontario. Our registration and WSIB standing are verified and current.
Ongoing Monitoring
The badge isn't permanent. Google monitors the account continuously — any complaints, lapses in insurance, or failed background checks result in badge removal.
Why It Matters for Tree Work
Tree work is high-risk.
Hire accordingly.
Tree removal involves heavy equipment, chainsaws, and work at height near your home, vehicles, and family. If an uninsured contractor causes damage or injury, you could be liable.
The Google Verified badge gives you a quick, independent confirmation that Axe & Wedge carries real insurance, passed background screening, and is a legitimate Ontario business — before you ever pick up the phone.
Ready to Get Started?
Free on-site quotes throughout Simcoe County. 24/7 emergency line. Response within 2 hours.